Email marketing is a great tool for businesses, but sometimes you need to manage who receives your emails. One important way to do this in Mailvio is through blacklisting.

This short guide explains what blacklisting is and how to use it in Mailvio.

What is Blacklisting?

Blacklisting in Mailvio means stopping certain email addresses from getting any more emails from you. It's different from just unsubscribing them from a list; blacklisting means they won't get any emails from any of your lists ever again.

When to Use Blacklisting

Blacklisting an email address in Mailvio is a significant step and should be considered carefully. It's a feature you might need if you come across email addresses that are either fake or not functioning. This situation is more common than you might think. 

When you send emails to such addresses, they often bounce back, which can harm the overall performance of your email campaign

More importantly, continuously sending emails to inactive or fake addresses can damage your reputation as a sender

Email providers might start marking your emails as spam, affecting your ability to reach your legitimate subscribers

Another scenario where blacklisting becomes relevant is when dealing with problematic subscribers. This includes individuals who frequently mark your emails as spam or consistently respond negatively. 

Their actions can have adverse effects on your email marketing efforts. If a subscriber regularly marks your emails as spam, it not only affects your relationship with that specific subscriber but also impacts how email providers view your emails, potentially leading to your emails being flagged as spam more broadly.

How to Blacklist in Mailvio

Step 1: Go to your contact list in Mailvio.
Step 2: Find the email address you want to blacklist.
Step 3: Choose the option to blacklist it.

Once you do this, that email address won't get any more emails from you, no matter what list it's on.

Think carefully before you blacklist someone. It's a big step! Keep your email list clean. This means regularly checking that your contacts are still good and interested in what you send.

Blacklisting is a useful feature in Mailvio to help you manage who receives your emails. Use it wisely to keep your email list health